Scored marketing evidence
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Describe a marketing problem in plain language — Merit ranks scored case studies most likely to help.
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Describe a marketing problem in plain language — Merit ranks scored case studies most likely to help.
Every case on Merit climbs the same four rungs. Most stop before the top — that's what makes the top worth anything.
You submit a case, or Merit indexes one you've already published. Both enter the same pipeline.
Merit scores it on the strength of its evidence and the authority of its source. The score sits on the card — you see it before you read the story.
An independent expert from the same industry takes the case apart: the numbers, the claims, and the source behind them.
A case only turns Validated once that expert publishes their review. It's the hardest rung on Merit to reach — by design.
Marketing claims are everywhere; verified evidence is rare. Merit scores every case on the strength of its evidence and the authority of its source, and surfaces the details that matter — sample sizes, controls, real outcomes — so your decision rests on proof you can see, not a headline.
Every case is graded on the strength of its proof and the authority of its source. The score sits on the card before you read a word.
Metrics, sample sizes, and controls are surfaced in the open, so you can weigh the proof yourself instead of taking a claim on faith.
A case is taken apart by an expert from its own industry before it can turn Validated — the hardest bar on Merit to clear, by design.
Browse real case studies across dozens of industries, each scored for evidence and authority — filter by outcome, company, or sector.
Discover CasesSubmit your case, get it scored against Merit's evidence standard, and put it in front of buyers actively searching for proof.
Add a CaseReal workspaces with published case studies on Merit. Open any one to see its scored evidence.
