About the Vendor
Brevo is an all-in-one marketing platform offering tools including Brevo Wallet — a digital loyalty and mobile wallet solution that enables brands to create app-free loyalty programs, send push notifications, and manage customer segmentation and campaign automation.
About the Brand
Buffalo Grill is a French restaurant chain known for its grilled meats and Western-inspired dining experience. Since opening its first location in 1980, the brand has grown to over 350 restaurants across France. In 2024, it was voted France's Favorite Retailer in the Food Service category and generated €508 million in sales in 2023.
Challenge
With over 350 restaurants and a highly competitive dining market, Buffalo Grill needed a way to drive repeat visits and stay top of mind with customers. They lacked a structured loyalty program and had limited visibility into their customer base, making it difficult to personalize offers or re-engage occasional visitors.
Solution
Buffalo Grill used Brevo Wallet to launch the 'Buffalo Pass' — a fully digital loyalty program. Customers could sign up via email, SMS, or in-restaurant QR codes and instantly add the pass to their Apple or Google Wallet with no app download required. The pass offered progressive rewards (a welcome offer on the first three visits, then additional perks every three visits). Push notifications triggered by the Wallet app re-engaged users with timely reminders and updated offers.
Execution
Buffalo Grill promoted the Buffalo Pass through email, SMS, and in-restaurant signage. Customers scanned a QR code and submitted a form to instantly add the pass to their mobile wallet. The team used Brevo to build qualified contact lists, track loyalty status and behavior, personalize offers based on customer segments, and manage and automate marketing campaigns — all within a single platform.
Results
The Buffalo Pass drove massive adoption with 500,000 signups in six months. Repeat restaurant visits increased by 47%, and each restaurant location saw an average of 56 additional visits per month — translating to tens of thousands of additional visits across the network. The program also improved customer data quality, enabling more targeted and effective marketing campaigns.