From Writing About AI to Building With It: How Every Accelerated Growth with Notion

Notion is an AI-powered workspace platform that provides docs, databases, AI agents, and automation tools. Notion's developer platform enables teams to connect any data source, build custom agents, and automate workflows without infrastructure overhead. The platform includes Notion AI, Custom Agents, Workers (automated background processes), and integrations with external tools and APIs.

Every is an AI-native company with a daily newsletter, podcast, suite of AI productivity apps, and consulting business. The 20-person team operates with approximately 30 AI agents working alongside human employees. Founded as a media and software company focused on AI, Every treats agents as equal partners in the workplace and has become "allergic to closed systems," requiring infrastructure that matches their speed and agent-first approach.

When Austin Tedesco joined Every as Head of Growth in November 2025, the company had Notion but wasn't organized around it. Engineering used Notion, marketing lived mostly in Google Drive, and critical context was scattered across Slack. This fragmentation was a complete blocker for Every's agent-first approach—agents couldn't do their jobs if the knowledge they needed was inaccessible across multiple tools. The team needed an agent-native knowledge hub where agents could query docs, meeting notes, and data sources reliably. Additionally, repetitive "computer errands" drained energy before the team could focus on high-value work. Every needed centralized, accessible infrastructure that would allow agents to access knowledge, write to systems, and build on data the same way humans would.

Notion provided an agent-native knowledge hub and operational layer that centralized Every's work. The solution combined Notion's core workspace with Custom Agents and Workers (automated background processes). Custom Agents handle specialized tasks like interviewing employees for quarterly planning and generating daily scorecards. Workers run in the background every six hours, querying multiple data sources (internal admin tools, Kit, Stripe, PostHog) and keeping databases current without human intervention. The platform's API accessibility and database structure allowed agents to read, write, and act on information autonomously. Austin used Claude Code to describe his needs, which then built the agents, workers, and databases—requiring only copy-paste from Austin, not coding expertise.

The turning point was Every's quarterly planning process. COO Brandon Gell built a Custom Agent called "OKR Interviewer" that interviewed each person about their Q1 plans, informed by strategic priorities leadership had set. Instead of weeks of drafted docs and alignment meetings, each person chatted with the agent, which produced standardized plans ready for manager review—completed in about a day. After this success, Austin built a daily campaign scorecard for the Plus One product launch. He described the problem to Claude Code, pointed it at the campaign plan in Notion, and it built the infrastructure. Notion Workers automated data collection from four different sources (waitlist numbers, email subscribers in Kit, paid subscriptions in Stripe, homepage traffic in PostHog), querying every six hours and writing results to a Notion database. A Custom Agent then formatted the data into a daily scorecard posted to Slack every morning at 7 a.m. Austin never read the code—he simply confirmed the output looked right. The team adopted a fleet of specialized agents rather than one "super agent," with Workers handling the always-on operational layer.

Austin's growth team now spends roughly 90% of their day on high-leverage creative and strategic work instead of compiling spreadsheets or manual reporting. Q2 planning took about 20 minutes—Austin linked existing Slack threads and meeting notes, added quick thoughts, and the Custom Agent returned a finished plan to refine. Every is tracking well ahead of its annual revenue plan. Austin attributes hitting growth goals to eliminating operational overhead that normally drains small teams, which has been handed to Custom Agents running on Notion infrastructure. The daily scorecard became a forcing function—when the team falls behind, leadership sees it immediately, shifting conversations from "how are we doing" to "what are we doing about it." Austin, who had never touched an API before joining Every, now has systems that handle what he's worst at (keeping systems updated, pipelines running) while freeing him to focus on what he's best at (big-picture thinking and creative strategy).