How Motorola Solutions Unified Its Data to Solve for Safer with HubSpot

HubSpot provides a unified customer platform that includes Data Hub and Data Studio, enabling companies to unify customer records, access real-time trusted data, and enable behavior-based marketing. The platform helps marketing teams move faster and make smarter decisions by connecting disparate data sources and providing actionable insights.

Motorola Solutions is a global technology company with over 1,000 employees that places safety and security at the core of its mission. The company builds and connects technologies designed to protect people, property, and places. Its solutions enable the collaboration essential to creating safer communities, schools, hospitals, businesses, and ultimately, nations. Through a deep commitment to innovation, Motorola Solutions is shaping a safer future for all.

Motorola Solutions faced challenges with fragmented customer data spread across multiple systems, preventing the marketing team from having real-time access to trusted, unified customer information. This data fragmentation limited their ability to identify cross-sell opportunities and execute behavior-based marketing campaigns effectively. The team needed a solution to consolidate over 123,000 customer records and enable marketers to act on insights quickly.

HubSpot's Data Hub and Data Studio provided Motorola Solutions with a unified platform to consolidate customer data from multiple sources. Data Studio enabled the marketing team to access real-time, trusted data and opened the door to behavior-based marketing triggered by how customers actually use their products. The solution gave marketers the ability to query and act on customer data without relying on technical teams.

Motorola Solutions implemented HubSpot's Data Hub to unify 123,000+ customer records from disparate systems into a single source of truth. The marketing team adopted Data Studio to gain self-service access to customer data and insights. They launched targeted campaigns using the unified data, including a cross-sell campaign that leveraged product usage behavior to identify high-value opportunities.

By unifying customer data with HubSpot's Data Hub and Data Studio, Motorola Solutions transformed its marketing operations. The team gained real-time access to trusted data, enabling them to move faster and make smarter decisions. One targeted cross-sell campaign alone generated millions in revenue by identifying customers who could benefit from additional products. The solution also enabled behavior-based marketing, allowing the team to trigger campaigns based on how customers actually use Motorola Solutions' products, advancing the company's mission to protect people, places, and property.