McDonald's: Serving Up Success with monday.com

monday.com is a work management platform that enables teams to manage projects, automate workflows, collaborate in real time, and gain visibility across operations through interconnected boards, timelines, and dashboards.

McDonald's is the world's largest fast-food chain, serving millions of customers daily across over 100 countries. McDonald's Australia is a regional operation that manages large-scale marketing campaigns, operations, and logistics across Australia and New Zealand.

Before implementing monday.com, project management at McDonald's Australia was fragmented and time-consuming. Business Process Lead Matt Carey described the workflow as "drowning in a sea of spreadsheets." Teams relied on mountains of spreadsheets, documents, and endless email chains. Everything had its own spreadsheet and data page, making it a manual nightmare. Tracking approvals was laborious, hindering effective collaboration, slowing decision-making, and making it difficult to track progress.

McDonald's adopted monday.com as its central project management platform. The implementation focused on simplicity and included: interconnected business process boards providing a bird's-eye view of all projects across marketing, operations, and logistics teams in different countries; timeline tracking consolidating all key actions, task owners, and deadlines in one source of truth; automations to move tasks forward and eliminate constant email follow-ups; and reusable templates adapted for specific needs to replicate successful processes.

McDonald's used monday.com to coordinate the FIFA Women's World Cup 2023 campaign in Australia and New Zealand, which included creating a unique "fry-thru" pop-up restaurant in Sydney. The team mapped out every step of the campaign, timelines, and key actionable items using interconnected boards. This enabled seamless collaboration between teams located in different countries and states, facilitating real-time visibility and coordination. The activation served over 31,632 sets of fries across a 25-day campaign.

McDonald's Australia achieved transformative results after implementing monday.com. Project management timelines were reduced by 25%. Time spent tracking down information dropped from over 20 hours per week to just 4 hours. The company saved 1,224 hours per month — equivalent to adding seven full-time employees — and avoided sending over 20,000 unnecessary emails per month. This translated to a 615% ROI. Beyond quantifiable gains, a cultural shift emerged with employees finding information independently, fostering self-reliance and proactivity.