Merit Weekly
One case. Three rising. Every Monday.
A short weekly read on the B2B marketing plays actually working right now — validated by our reviewer network.
Archive
Past editions
5/4/2026
Category creation, without the analyst tax
How Polaris turned a POV report into $22M ARR influence — and 3 rising cases from fintech.
4/27/2026
Lifecycle is eating discounting
Kindred & Co's RFM engine, plus the SMS follow-ups printing 23× ROI.
4/20/2026
Outbound is back (with Clay)
Northwind's 7× reply-rate recovery and why the 'AI SDR' pitch is dead already.